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Chris Atkin

Author, journalist and digital marketer

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10 of my favourite books

May 13, 2021

Picture of books on a shelf

Since my book, Just As Well It’s Not About The Bike, was published last month I’ve been asked to name some of my favourite books. It’s a task fraught with difficulties, but I’ve endeavoured to include some stand-out contenders below. (The list includes affiliate links which means I may collect a small percentage of the […]

Why hasn’t the White House learned from the UK’s mistakes when sharing updates on Trump’s health?

October 4, 2020

Misleading medical reports, poorly conceived tweets, and absurd photo opportunities. The Trump administration has so far matched the UK government’s incompetent handling of Prime Minister Boris Johnson’s illness with Covid-19 step for step. From the moment Boris Johnson tested positive for coronavirus on 27 March, Cabinet ministers rallied round to downplay concerns about his health. […]

Are left-backs still underrated in the transfer market?

August 27, 2020

Picture of Stamford Bridge

In many ways the story of Chelsea’s acquisition of Ben Chilwell from Leicester City is a familiar one. A big-spending club poaches a young English star from a side that over-performed the season before. Yet the £45 million price tag seems low when compared to the transfers of recent years. Is Chilwell really only a […]

Seagulls’ swoop for Lallana makes perfect sense

July 30, 2020

Picture of a football boot

The deal to take Adam Lallana from Liverpool to Brighton looks a great piece of business for everyone involved. In a heavily truncated summer transfer window, in which clubs are likely to spend noticeably less than usual as a result of the financial implications of COVID-19, Brighton have shown that the early bird catches the […]

Sport is back – but not as we know it

June 29, 2020

Picture of the Nou Camp

As I originally advocated in April, the decision to carefully return to competitive sport has been the right one. The impact of COVID-19 has been undeniably devastating. Yet although the circumstances remain far from ideal, the resumption of sporting fixtures has been a welcome distraction for many. It has allowed Liverpool to claim the Premier League […]

Rebirth or a return to more of the same?

May 31, 2020

Picture of an empty goal

The news of the Premier League’s return on 17 June has been greeted with jubilation by football fans across the world. Now, the players and managerial staff must galvanise themselves for what promises to be an intense fixture list. With Liverpool set to stroll to the title, much of the excitement will focus on the […]

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